F U N N E L_F E A T U R E D ::: HOW magazine ::::
/// Funnel business card featured in the December issue of HOW magazine page 49
in the article “Hey Good Lookin’” by Megan Lane Patrick ---
"Thoughtfully created business cards not only increase and enhance business by providing the obvious functional information and brand extension, but can even become precious brand souvenirs of people, places, products and events," explains designer Eric Kass, who's known for the creative cards he designs for clients. For his own card, Kass was inspired by dilapidated roadside typography, mundane printed ephemera and vintage printing techniques. "Specifically, the decorative brackets are the remnants of an old children's shoe store sign photograph," he says. "And the subtle naturally aged herringbone texture on the back of the card is from a leftover store sales insert discovered behind a photo in one of my great grandmother's decades-old frames. I wanted the design to embrace contradictions, feeling decorative but everyday, considered but happenstance." – Meagan Lane Patrick, HOW senior editor
* on newsstands nationwide *
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